EXCLUSIVE: Jonathan Aston launches new website

Hosiery brand Jonathan Aston will be launching a new website within the next two weeks.

The new Jonathan Aston website will possess sections for press and for retailers. Information and imagery from the brand will be available online to download within private sections on the site.

John Roskalns, managing director of holding company Melas Group, said: “None of our websites are transactional, because we can’t be poacher and gamekeeper at the same time. Therefore, everything that we do is actually linked to e-tailers and retailers.”

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The Melas Group aims to drive visits to the new website through a new social media campaign. Details have not yet been released, but the company will seek to ‘make the most’ of the free press that the brand regularly receives.

A favourite of many celebrities, Jonathan Aston’s AW11 Casino tights were recently spotted on hosiery fanatic Jessie J two weeks ago in her appearance on ITV show So You Think You Can Dance.

Read more about the Melas Group’s plans to develop the Jonathan Aston hosiery brand in the June issue of Lingerie Insight.

 

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