Ahead of the INDX Intimate Apparel show on February 18-20, Chris Eve, director of UK distributor Patricia Eve, makes his predictions for the AW18 edition and discusses his company’s goals for 2018.
What do you expect from the AW18 edition of INDX Intimate Apparel?
A strong show. We have experienced strong results in very tough trading terms. Our seasonal products have reacted well, and the continuity and our service here is being very well received. The initial response to the early seasonal swimwear deliveries has been great; we’re already being asked for repeats and there’s potential for more too. We have some very strong lines from our suppliers, and we are confident this will be picked up on from the buyers attending.
What are you most looking forward to about attending the show?
Honestly, showcasing our new lines. I know that might sound a bit lame and simple, but it is true. Having already seen most of what we will showcase, I can’t wait to pull it all together and show the attendees. As always, I look forward to catching up with the agents and our suppliers; it is good to see them and our wonderful customers too.
Which brands will you present?
Miraclesuit swim, Miraclesuit shapewear, Naomi & Nicole, Cupid Fine Shape, Body Wrap, Blackspade basics and seasonal, Promise basics and seasonal and Secret Weapons accessories.
What can you tell us about some of the new collections you will be showcasing?
We’ll be presenting shapewear innovations with cooling technology, allowing the wearer to feel cooler whilst wearing the products, and a complete bridal collection from Blackspade; from the garter to the nightgown, everything is covered.
INDX organisers expanded its exhibition space last year. What did you make of this change?
We have always fully appreciated the platforms the trade shows offer, and the chance to showcase our products to any potential suitors. Our loyalty has always been to the industry, and being part of the best possible exhibition it can provide, regardless of venue, as long as we are all working together. The recent reincarnation and revolution from the once traditional AIS show to the new INDX offering had a huge boost last season when it happened. In terms of space, I suppose we are fortunate that we have worked with AIS for years, we are used to the surroundings and managed to obtain a good location and space. Long may it continue and hopefully go from strength to strength.
What are your predictions for the future of lingerie trade shows?
It’s a very tough to call. The show, as mentioned previously, was a big boost to the industry, we just need to keep the focus there and work together to make it continue. There is absolutely no good in us all turning up and not having the attendees – as an industry we need each other, and if we can all put the time and money into preparing and doing the shows, hopefully the buyers will do the same.
What are your main goals for 2018 and what do you hope to achieve as a distributor?
To keep our accounts, suppliers and staff happy. If we are doing this then the rest will fall into place. As a distributor I always aim to have the best figures for our suppliers – I value them as much as I do our accounts, our agents and staff. Without each other, we are nothing.
Are you looking to take on any more brands?
We have our hands full right now, but I will never say never to looking – you never know when there might be that next offering that you cannot turn down and it is something that you have been asked for.