EXCLUSIVE: Huit set to conquer Asian market

Huit is set to launch across the Asian continent for the SS13 season.

The luxury, smaller cup specialist will be entering into Japan, China, Hong Kong, Singapore and Taiwan.

It will seek to utilise the existing networks of Wacoal, which bought Huit’s holding company, Eveden, earlier this year.

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Eveden chief executive Tracy Lewis told Lingerie Insight: “We are looking to become a global business and we now feel that we have the tools to do that.”

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