Exclusive: Hope for Pretty Polly brand despite Belper factory closure

Hosiery brand Pretty Polly continues to thrive in the UK and internationally, five months after its Derbyshire factory closed, the company has said.

Speaking to Lingerie Insight, managing director David Donnelly said the heritage label, which began trading in 1919, still has a strong presence in store and online, and is focused on creating new collections for next season and beyond.

“Although our manufacturing presence in Derbyshire regrettably had to close, we will be continuing our relationships with local suppliers and building long-term partnerships with sources in Italy, Turkey and Eastern Europe,” he added.

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“Customers will continue to have the certainty of being supplied from our owned distribution centre in Derbyshire and we have been working hard to ensure that our stock levels and supply chain can meet increasing demand.”

Derbyshire-based manufacturer Courtaulds Brands, which made Pretty Polly lingerie and hosiery, fell into administration in May, with the loss of 350 jobs.

The company, which also made hosiery for Aristoc and Elbeo, and private label clothing for retailers in the UK and internationally, employed 380 staff at its Belper and London sites.

The main reason for the demise of the company is attributed to the impact of the administration of BHS, a major customer, and the declining volume of sales and profitability over the recent period.

Pretty Polly, Aristoc and Elbeo are now part of Embody Brands Limited and continue to design hosiery in the UK.

“We have a talented team based in the UK working exclusively on brands, focussed on creating the collections for the next season and beyond,” said Donnelly.

“Pretty Polly’s origins a hundred years ago may lie with hosiery, but its lingerie collection is growing from strength to strength following a successful launch only a short while ago. There is so much potential for growth.

“First and foremost Pretty Polly, Aristoc and Elbeo remain Great British brands 100% designed in the UK and are here to stay.”

For SS17, Pretty Polly is adding fashion socks to its popular Fresh Socks range. New designs feature geometric, checkered and striped patterns in bright and pastel colourways.

New premium fashion collections in the hosiery range include a bold half nude/half black tight that combines opaque and sheer knits; double-net tights featuring a diamond pattern in three colours, and abstract anklets.

Another highlight of the collection is the sheer Watercolour Rose tight, which features a subtle tattoo print at the back of the leg.

For Valentine’s Day, Pretty Polly is launching a mock hold-up in black, featuring sheer graduated hearts.

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