Flirty Pretty Things, a new diffusion range from Dirty Pretty Things (DPT), will debut its first lingerie collections at ASOS, Lingerie Insight has learned.
ASOS will receive the first exclusive drop at the beginning of August, a month before other retailers, according to DPT CEO and co-founder Claire Merry.
She commented: “It’s great because it’s exactly where I wanted to place Flirty, and ASOS is the best retailer to be collaborating with [for the first drop] – the buyers are fantastic. It’s a nice, positive start.”
Flirty Pretty Things will launch at the Lingerie Edit showroom, which will take place in London today and tomorrow.
The brand will offer fun and fashionable lingerie in sizes 28-38A-E, with plans to expand the range up to a H cup. It hopes to tap into the unmet demand for bras with small backs and large cups.
The new range consists of a metallic gold collection with rock ‘n’ roll pieces, a leopard print collection and black and white mesh bras, which feature subtle hints of colour.
The lingerie will retail from £5 to £35.