EXCLUSIVE: Fauve to launch loungewear for AW12

Luxury brand Fauve will be introducing a new group of loungewear for AW12, Lingerie Insight can exclusively reveal.

The new collection will include a negligee, camisole and lounge pant. The pieces will be available in two colours, black and another ‘rich’ shade, which is yet to be decided.

The products, featuring Guipure embroidery, have been described as ‘really luxurious’ and in keeping with the Fauve branding

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Describing the inspiration for the new launch, Eveden chief executive Tracy Lewis said: “We have already got Freya Lounge. That is a really small category for us, but it is an interesting category which are looking at developing for Autumn Winter… We do have the odd chemise in the Fauve collection and we have a corset, and we sell those pieces quite well, because they are not hugely expensive in comparison to a lot of other product that is out there.

“A lot of the customers who are selling Fauve were saying to us, ‘we want to show this as a whole capsule collection of really gorgeous product and what you are missing is a little bit of loungewear’, so we are going to try it.”

The new Fauve loungewear group will be targeted primarily at European market and high end UK stores, including Selfridges, Harvey Nichols and Harrods.



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