EXCLUSIVE: Eveden launches Wacoal in Australia

Intimate apparel group Eveden is set to launch brands Wacoal and B.tempt’d in Australia.

Wacoal, which bought Eveden earlier this year, is now seeking to take advantage of the company’s existing network in the country to enter the new market.

Eveden chief executive Tracy Lewis told Lingerie Insight: “The consumer is aware of the Wacoal brand, out there, but it is just not a market that Wacoal has gone into.”

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The company will be supplying the country with its Wacoal USA product, which it predicts will be most suited to the Australian body type.

An official date for the launch has yet to be confirmed by the company.

 

 

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