EXCLUSIVE: Dita Von Teese Lingerie restarts under new firm after manufacturer folds

Photo by Ben Pruchnie/Getty Images.Photo by Ben Pruchnie/Getty Images.

Dita Von Teese Lingerie has restarted under a new enterprise after its manufacturer and distributor, DCI Corporation, fell into administration earlier this year, Lingerie Insight has learned.

Anderson Brockhurst (AB) Enterprises is the new distributor of Dita Von Teese Lingerie globally.

The company was formed by Helen Anderson, formerly the general manager of DCI Corporation, and creative director Lara Brockhurst, who originally collaborated with burlesque star Dita Von Teese to launch the brand in November 2013.

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DCI Corporation is listed as under ‘external administration’ on the Australian Securities & Investments Commission website. An application for the winding up of the company was commenced on July 7, 2016.

Dita Von Teese models the Mad X Bra.

Dita Von Teese models the Mad X Bra.

“We’re thrilled to continue collaborating with Dita Von Teese with whom we have always had a successful and mutually beneficial working relationship. Dita Von Teese Lingerie has continued to thrive here in Australia and internationally and we’re looking forward to further growing the brand in all markets,” said Anderson, director of AB Enterprises.

Dita Von Teese said she has developed a great relationship with Anderson and Brockhurst and has the “utmost faith” in their ability to successfully manage and grow the brand internationally.

“AB Enterprises understands the brand DNA and how I like to work creatively to bring my collections to life. I’m so excited to be able to continue working with them and believe the sky is the limit for Dita Von Teese Lingerie under their direction,” she added.

Dita Von Teese Lingerie was initially launched at Australian department store, Myer, and is one of the retailer’s most successful premium lingerie brands.

The brand, renowned for its sensual, vintage and old Hollywood glamour-inspired pieces, also sells through Bloomingdales and Nordstrom in the US, throughout the EU and at Figleaves in the UK.

AB Enterprises’ has plans for the brand to introduce new category extensions, such as swimwear and loungewear, in the future.

“We continue to explore opportunities to build glamourous destinations for lingerie globally and we are working with Dita to bring her collections to life in stores such as the recent Selfridges and Bloomingdales activations.  The future has never looked more glamourous,” the company said.

 

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