Curvy Kate has announced that it will be launching its first swimwear collection for Spring Summer 2012.
The new swimwear range follows two years of development by the brand and will launch at Moda, this August.
The line seeks to incorporate both uplift and support and will feature a basic and fashion styles. Colours will be bolder than in the company’s lingerie offering, with the collection featuring pink frills, cute button detailing and subtle prints from Curvy Kate’s three different collections.
Curvy Kate marketing manager Hannah Houston said: “This has really been a learning curve for the brand as it is our first venture into the swimwear market. We will never release a product until we have tested it on a range of fit models at every size and so it has taken over two years to get it just right.
"We believe our product is fashion led, but we would never compromise the fit or function. We also strive to ask our customers throughout development their opinions, which we do through questionnaires and social media.”
Curvy Kate managing director Steve Hudson added: “We are looking to build on our initial success to create a strong business and a global brand. These are challenging times, but we see huge potential and intend to ensure Curvy Kate becomes a must-have brand for all fuller busted women.”