EXCLUSIVE: Coco de Mer eyes international expansion

Coco de Mer CEO Lucy Litwack inside her London boutique.

Luxury lingerie and erotica fashion house Coco de Mer is preparing for the 2018 launch of its wholesale business in international markets.

The British brand intends to develop a luxury wholesale business in the US, before expanding further afield. It is also planning to open a standalone store across the pond in the future.

“Twenty per cent of our online customer base and Instagram followers are from the US, therefore the US is an obvious choice for our international expansion,” explained Coco de Mer CEO Lucy Litwack.

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The news follows the recent sale of Coco de Mer in an MBO led by Litwack. She was backed by unnamed international institutional investors to buy the business from owner Lovehoney, an online lingerie and sex toy retailer.

“The MBO this year provides us with a strong platform and supports our strategy to grow the business internationally at the luxury end of the market, where Coco de Mer is already well positioned and has a very strong customer base,” added Litwack.

Since AW16, Coco de Mer has developed a strong UK wholesale business, with Selfridges, Harrods and Matchesfashion.com carrying its own-brand collections.

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