EXCLUSIVE: Boux Avenue launches in Malta

UK intimate apparel retailer Boux Avenue is set to launch an overseas outlet in Sliema, Malta, in September, 2012. 

The outlet will be the lingerie and swimwear retailer’s third international store. Boux Avenue launched in Gibraltar and Iceland, last month.

The company, which is currently advertising international franchise opportunities on its website, could reportedly open up to 30 global outlets by the end of the year.

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Paphitis will consider launching a further two outlets in the Maltese islands over the coming 12 months.

Theo Paphitis said: “I am delighted to announce exclusively to Lingerie Insight that our third international store has now been confirmed.

"Boux Avenue will be opening its doors in Sliema, Malta in September 2012, with potential for the launch of further two stores on the Maltese islands over the following year.”





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