Boux Avenue will expand the wholesale side of its business this year, Lingerie Insight can exclusively reveal.
The lingerie and swimwear company, best known for selling direct to the consumer through its 28 high street stores and ecommerce site, also has product stocked at three major fashion retailers and will expand its presence in the coming months.
“We are with Very, Lipsy and ASOS and we will announce some new partners very soon,” said Boux Avenue founder and CEO Theo Paphitis.
“Wholesale was another experiment for us that proved to be hugely successful. It is not something that was in the original business plan, but we thought we’d test it and it really has gone well.”
Boux Avenue also has plans to open more physical stores this year, after recently signing new leases for two more locations.