A former London banker hopes to cash in on the world of lingerie after investing in a new independent boutique in the West Midlands.
Sukhy Nijjar, whose passion for lingerie led her to explore the sector, will open Sipsey Lingerie in Mell Square, Solihull on June 5.
The new retailer will stock luxury lingerie and loungewear brands, including Simone Perele, Le Mystere, Fleur of England, Bluebella and Yawn, and will offer an exclusive customer-tailored fitting service.
"I have invested my heart and soul in the boutique and I feel it is very special," said Nijjar.
"Through the personalised fitting experience and our campaigns we will to try to raise awareness of the importance of wearing the right size bra and having a wardrobe of bras."
All products will be featured online at sipseylingerie.com and trained staff will be available for telephone and online consultations.
"We want to ensure that our clients are making the right choice and are assured in the quality of the products," Nijjar added.
"We provide a wide variety of styles, materials and designs, from mastectomy and post-surgery bras to fuller-bust ranges of up to a J cup, so that every woman can feel beautiful in her skin."