Eveden launches on Wacoal America website

Eveden brands Fantasie, Freya and Elmoi are set to launch on the Wacoal America website, this week.

A series of the labels’ bestselling products will be available to purchase through the site, which currently offers items from both the Wacoal and B.tempt’s brands.

Wacoal purchased the Eveden group, earlier this year. There are currently a series of new initiatives in the pipeline as a result of the change in ownership.

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These include the launch of Wacoal in Australia, via the Eveden network, and the launch of Eveden brand Huit across the Asian continent for SS13.

At this month’s Moda show, Eveden chief executive Tracy Lewis told Lingerie Insight: “We are looking to become a truly global business and we now feel that we have the tools to do that. Watch out.”

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