Eveden introduces its new ranges for SS13

Lingerie Insight introduces Eveden’s key Fantasie, Freya and Elomi styles for SS13.


Fantasie introduces Delilah for SS13 a lightly patterned floral collection where blooming flowers sit against a light ivory material. It includes an underwired bra with side support (available 30-40 D,DD, E, F,FF), high waist control brief (XS, S, M, L, XL,2XL) Brazilian brief and simple brief styles.

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Susanna makes a comeback for SS13. For the season, its embroidery has been topped off with bow details. The collection encompasses an underwired basque (available 30-38D-GG) with a choice of brief, short, thong or matching suspender belt. An underwired bra with side support is also available from a 30D-38H.

Nicola returns in Fuchsia for SS13. The product features a burst of pink colour, designed to set off the speckled print, as well as fuchsia bow detail. The collection includes an underwired bra with side support (available 30D-38H) and a choice of brief, short or thong options.

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Freya Lingerie

Totally Tartan‘s ‘cute’ pastel print leads the style pack, this SS13. The padded half cup comes in lavender, lemon and powder blue hues. It features a rounded shape for uplift and support, available up to a G cup. The Totally Tartan collection also offers a balcony bra to a K cup, which is based on the popular Daphne shape from SS12. These bras can be teamed with a short, thong or brief.

For SS13, Freya will also be introducing new shapewear range, Deco. The moulded strapless slip offers the same shape of the Deco plunge bra with the added benefit of a fitted slip, which hugs the wearer’s curves to smooth and lift from thighs to chest. The product is available in a wide size range of D-GG cup. The brand will also be launching the Deco Shape longline bra, which features ‘great shape and uplift’ with an 8 hook back detail for firm support from B-GG.

The Deco Shape collection also includes the moulded multi-way bra, with halter neck or racer back options. Products are available in sizes 28-38” B-GG cup. The Deco Shape bras can be matched with a range of seam free co-ordinates, such as the high waisted brief, thong or short (XS-2XL).

The Patsy longline bra tops the trends for SS13. It is available in sizes 32-38” B, C cup, 28-38” D-G cup. The plunge balcony bra will be introduced in a wider size range, up to an H cup. The Patsy can be worn with a frill side brief or a thong for a more girly look. These are available in sizes XS-XL.

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Freya Swim

Freya Swim’s Hello Sailor plays on the popular nautical theme with its red, white and navy stripe design, while the overlaying polka dot print takes inspiration from the retro 60’s. Available up to a GG cup, the collections offers a selection of poolside combinations, including a bandeau bikini top, bandeau tankini top and sweetheart padded bikini top which can be worn with a gorgeous selection of brief, belted short or tab-side brief. A Hello Sailor kaftan is also available in a soft jersey fabric.

Crush, based on the Samba dance, offers a sporty yet sexy look, with Neon pink, yellow and blue making a bold statement against a black base. The collection includes a soft triangle bikini top and tankini up to an F cup, for superior uplift and shape. The sweetheart padded bikini top is available to a GG cup and can be matched with a short or classic brief.

The South Pacific collection takes you on a journey from the palm tree print inspired by the Miami boulevards to the Ibiza brights of red and turquoise. This colourful collection offers a deep plunge bikini top up to a JJ cup, a bandeau bikini top up to a GG cup and a halter bikini top from a C-GG cup. It also encompasses 50’s style, rio and plain briefs.

The Sunset Boulevard collection features a ‘ditzy’ white polka dot print on a yellow base, incorporating ruffle detailing. The line is introducing a wider size range for SS13, from a D to H cup, which co-ordinates with a high waisted brief.

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Freya Active

Freya Active returns for SS13 with a range of new styles and colours. The Freya Active performance sports top returns for the season in Cosmic Blue, offering secret Active sports bra support as well as Coolmax fabric to wick moisture away from the body. The top, which is available in sizes 30D-38H, also features Polygiene ® fabric, a silver ion based technology that inhibits the growth of bacteria for an odour free, antibacterial finish to keep you feeling fresh for the life of the garment.

Freya Active’s Capri pants, which are also making a comeback in Cosmic Blue for SS13, will be available in sizes XS-XL. The pants are lightweight and stretchy with ventilation design which targets specific sweat zones. The ergonomic design of the Capri pant, allow the pants to fit to the wearer’s body and its movement for maximum comfort during a workout.

Both the Capri pant and sports top benefit from microfiber technology, using Meryl ® Actisystem,™ which facilitates the transport of body moisture and increases the drying speed of the fabric.

SS13 also sees the introduction of the Freya Active UW Moulded Sports Bra in Cosmic Blue, available up to a 36H. The new spacer bra style is designed to look perfectly smooth under clothes, whilst its inner slings create support during exercise.

With a breathable, open structure and padded shoulder straps, the UW moulded sports bra features mesh for comfort and Coolmax fabric. It also features a non compressive design that separates the breasts and centre back straps for increased support and strap slippage prevention. This can be teamed with the Cosmic blue sports thong or short, available in sizes XS-XL.

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Freya Lounge

Freya Lounge is introducing a new selection of loungewear for SS13. Reminiscent of a ‘beautiful Secret Garden’, the range includes a printed Freya Lounge teddy in light blue. With a soft elastic waist, the teddy is designed to flatter all shapes and is available in sizes XS-L B-DD, XS-L E/G. A swing vest top and lounge pant also complete the Secret Garden range.

The ‘vivid and quirky print’ featured in Babes in the Wood has been created to inject a touch of the Freya personality into Freya Lounge for SS13. Blended against a soft vanilla background, both the nightdress (available XS-L B-DD, XS-L E/G) and lounge pant (available XS,S,M,L,XL) are designed to contrast with the simple navy short sleeve top (sizes XS-L B-DD, XS-L E/G).

Sweet Dreams completes the Freya Lounge collection for SS13. It encompasses the Sweet Dreams lounge pant XS-L B-DD, XS-L E/G and long sleeve top XS-L B-DD, XS-L E/G in a simple shade of charcoal. Or, opt for the charcoal chemise with contrasting v neck detail XS-L B-DD, XS-L E/G.

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Elomi Swim

Elomi swim returns for SS13 with an offering of three simple steps to ‘swimwear perfection’. Step one starts with Elomi’s UW swim bra, which can be worn on its own or underneath a range of different Elomi tankini’s, The swim bra is designed to provide optimum bust support, from a 42D-42HH, in a subtle shade of pewter.
Step two is expressed with a range of flattering brief styles, encompassing a classic brief, flared skirt brief, high waist or new for SS13 boy short style (available up to size 26). All briefs provide smoothing support.

Step three entails choosing your own tankini. The Panzara tankini, which can be worn over both bras an briefs, features a two-tone print in a pallet of Black and Ivory, It is available in both bandeau and flared tankini styles in sizes 16-26. Panzara is inspired by rhythmic patterns and skewed geometrics.

Alternatively, the swim bra and brief can be teamed with Rumoi, a modern rococo inspired print, incorporating graphic florals and flowing leaves. Both flared and ruched tankini styles are available in sizes 16-26. The Rumoi is available in shades of aubergine, teal and white.

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