World leading lingerie and swimwear show organizer EUROVET today announced that it has acquired 100 percent of CURVExpo, the only trade show representing the designer lingerie, men’s underwear and swimwear in North America .
Launched in Las Vegas in February 2007 by co-founders Jean-Luc Teinturier and Laurence Teinturier, CURVExpo combines a presence in two major markets, New York and Las Vegas.
The company has grown over 20 percent year on year over the past five years and now hosts four major annual events, two in New York and two in Las Vegas.
EUROVET is the leading trade show organizer for lingerie and swimwear worldwide. Its shareholders include the French Knitting and Lingerie Federation, and major trade show organizer Comexposium, which runs sixteen Textile and Fashion related fairs in the world, seven of them already dedicated to the lingerie and swimwear industry.
The key events are the renowned Salon International de la Lingerie (Fall-Winter Collections) and Mode City (Spring-Summer collections and swimwear), which respectively take place in January and July in Paris. Interfiliere, the fabric and trimmings show, runs simultaneously each season.
Since 2005, EUROVET has also become the most influential trade show player in Asia, with Interfilière Hong-Kong and Interfilière Shanghai showcasing respectively in March and October, alongside Shanghai Mode Lingerie, the new brands platform for the continent.
Back in November 2008, EUROVET acquired a 30 percent stake in CURVExpo. EUROVET chief executive Marie-Laure Bellon-Homps said: “CURVExpo and Jean-Luc and Laurence have been very strong partners over the past four years. We strongly both felt it is the right timing to merge CURVExpo within the global EUROVET organisation. The acquisition of CURVExpo is consistent with EUROVET overall strategy to be the reference partner worldwide dedicated to the lingerie and swimwear industry, offering to the international brands the best platform for their international development.
“The inclusion of CURVExpo under the EUROVET umbrella adds a compelling, new dimension to our show offerings. After Europe, and Asia, CURVExpo offers significant growth potential and provides an additional platform on the American continent to our international lingerie and swimwear community. We believe that this approach will further strengthen EUROVET position and network as the leading buying and inspiring destination for the overall Innerwear and Swimwear Industry."
CURVEExpo founder and CEO Jean-Luc Teinturier added: "Being part of EUROVET will enable CURVExpo to tap into new resources and capabilities, allowing us to better serve our customers. This is a great opportunity for the CURVExpo shows and for the industry as a whole. I am very happy with this strategic acquisition. It will benefit all exhibitors attracting retailers, importers and distributors from overseas ,allowing them to maximize their international exposure.
CurvExpo co-founder and vice president Laurence Teinturier added: “We are so thrilled with the developments of our relationship with EUROVET, which will make available to our supporting partners , retailers and exhibitors alike such global and perfect show formats ,on three continents, to shop the best brands, to showcase their collections and source their production. It is such an obvious move in our industry today.”
Jean-Luc Teinturier and Laurence Teinturier will continue managing CURVExpo as co-presidents. They will be joined by a vice president, appointed by EUROVET, to further implement synergies within the new formed global entity.