Fabrics manufacturer Eurojersey has launched a new Sensitive Fabrics campaign to promote environmental sustainability.
The Italian brand has released two printed adverts to showcase its ethical conduct and send out a message to consumers that choosing a garment made with a sustainable fabric will make a difference to the environment.
The adverts each carry two images and two headlines that read: “Sensitive for nature” and “Fabrics for passion”.
Underneath the headlines, the body copy reads: “Beware what you wear. Together we can safeguard the future. Your choice makes a difference.”
Eurojersey hopes to promote itself as a brand that respects the land and common resources.