ETO Show names lingerie exhibitors

The ETO Show, an erotic industry trade event, has named its lingerie exhibitors for 2014.

Every major UK distributor of erotic lingerie, as well as the pick of the top European distributors and US manufacturers will attend the show, to be held at the NEC in Birmingham from June 22 to 23, organisers have said.

Exhibitors include Baci, Fever, Seven til Midnight, Provocative, Coquette, Irall, Grayca, Roza, Rene Rofe, Penthouse, Passion, Dreamgirl, KissMe, Leg Avenue, Tessoro and Beauty Night, to name a few.

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“The ETO Show provides great opportunities for lingerie retailers to explore new product ideas,” said ETO Show organiser Jonathan Kirk.

“There are excellent margins to be had and you may find products that you had not thought about stocking but that will fit right in. We also have a lingerie catwalk, which runs three times per day so you can see the garments being modelled in a live situation and get a better idea of how they look, which will help you sell them if you decide to stock the range.”

Now in its 10th year, the event will also attract exhibitors of costumes, novelty items and discreet toys.

The first evening of the show is also the setting of the annual ETO Awards Dinner, where the best performing lingerie companies of the year will receive special recognition from an audience of erotic trade voters.

Alterego, Blue Moon Lingerie, Kevco Wholesale, New Temptations and Veritus UK are all nominated for the Best Lingerie Distributor award, while Baci, Coquette, Dreamgirl, KissMe and Seven ’til Midnight are hopefuls for the Best Lingerie Brand.

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