Ethical brand founder becomes everywoman finalist

Social entrepreneur Becky John, founder of Southampton-based ethical lingerie business whomadeyourpants? has been selected as a finalist for the 2011 Specsavers everywoman in Retail Awards.

This is the second time in a year that John has been selected as an Awards finalist. She was announced as a finalist of the UK Lingerie Awards in the Ethical Brand category earlier this month.

whomadeyourpants? is a co-operative business which empowers marginalised groups of women by employing and training them to make ethical pants.

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John said: “I’m pleased as punch to be in the final line up for the everywoman in retail awards. We’ve all worked very hard to grow our business and it’s great to be recognised alongside major high street brands – now fingers crossed for the final result!”

Other finalists in the ‘innovation’ category are Miranda Elliot, operating model workstream leader at Asda Stores Ltd, Leeds, and Keren Long, Bangladesh sourcing general manager at George Clothing, Asda Stores Ltd, Nottingham.

The 2011 Specsavers everywoman in Retail Awards were established to help readdress the gender balance in management roles within retail by highlighting inspirational role models and their accomplishments. They seek to draw attention to women in the industry who have shattered glass ceilings through hard work and determination to succeed.

Everywoman co-founder Maxine Benson MBE said: “The quality of entries in this year’s awards was very impressive – inspirational women like this show that with hard work, passion and leadership, there is a place for ambitious women in retail. These finalists are a huge inspiration for other women and I wish them all the best of luck”.

The winners of the seven different categories will be announced at a ceremony at The Savoy on September 14.

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