Etam lingerie launches online in the UK

Etam has announced that it will be re-launching in the UK this December with a new website, after a five year absence from the British high street

After a five year absence from the British high street, French clothing label Etam is set to launch online in the UK in December.

The site will focus on lingerie and lounge wear and will also feature a new collection by supermoded Natalia Vodianova, titled ‘Natalia Pour Etam.’ This will be the fourth collection that theformer Calvin Klein model has designed for the brand.

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Etam’s lingerie has been completely revamped and is now a leading part of the brand," a spokesperson told The Telegraph.

"Whereas before Etam was the go-to place for reliable basics, it now has a completely new product range in terms of higher quality and style, and will be the only affordable sexy, sophisticated French lingerie brand in the UK."

Vodianova is also featured in new campaign images of Etam’s AW10 collection ‘An International Loves Story,’ wearing bras starting from £20. Pieces from her personal collection start at £29.

Natalie models Etam’s AW10 collection:

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