eReceipts set to transform the marketplace

A series of UK retailers are signing up for the forthcoming launch of eReceipts, this September.

The innovative new technology will see retailers issue electronic receipts direct to customer accounts accessible via mobile phone, tablets or computers, reportedly opening a new wave of opportunities and benefits for retailers.

The trial is being conducted by eReceipts, which is headed by company Chairman Lord MacLaurin who, during his time as Chairman of Tesco Plc, was responsible for the introduction of the company’s ClubCard.

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The eReceipts are designed to make life simpler for consumers to store and log all their transactions, as well as enabling retailers to capture and harvest rich data about customers shopping habits.

The new technology is targeted at retailers ranging from multinational fashion brands to boutique outlets and is currently launching to a number of retailers in West London.

Over 20 organisations have signed up to the technology and partnerships have been created with the likes of IBM and the Wedge Card.

The Wedge Card is a social enterprise limited company set up, in 2006, by John Bird, the founder of The Big Issue magazine. It is a London-centric loyalty card focused on helping boutique retailers and encouraging the diversity of London’s high streets.

eReceipts chairman Lord MacLaurin said: “ eReceipts has the potential to have the biggest impact on retail since the introduction of loyalty cards. Retailers, consumers and businesses all benefit with retailers being able to utilise customer data to derive a new revenue stream, increase footfall and run their operations more efficiently.

“Combining the obvious benefits for retailers, consumers and businesses, with the simplicity of the eReceipts system, we will see the end of the paper receipt.”

eReceipts managing director Andrew Carroll added: “Our research shows that 90 percent of individuals would prefer to have receipts digitally stored in a cloud account rather than collecting paper receipts, while 50 percent of individuals would purposefully buy from a retailer who offered this service over a paper receipt issuer.”

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