Over 1000 D plus women have put their lingerie and swimwear photos forward to be judged by the public in the hope of winning a modelling contract with lingerie brand Curvy Kate.
On completion of the first round, the brand had received times the number of entrants of the previous year’s contest.
The Star in a Bra search is being run through the brand’s Facebook page and encourages fans to submit their favourite lingerie shots to win an international modelling contract and a year’s worth of Curvy Kate lingerie.
The final 30, which includes one woman with a sizeable K bust, has been selected and Curvy Kate is now calling on the public to vote for their favourite applicant. The Top 10 finalists will be flown to London to take part in a professional shoot and make over with the brand.
32K aspiring model Alice Rose Rayman said: "As a natural 32K and at 22 years old, I want to show other girls my age with bigger breasts that there are places to find gorgeous lingerie and bras that look and make you feel good about the size you are!!"
Curvy Kate marketing manager Hannah Houston added: “We truly believe that our customers should model our lingerie as these are the girls who will be buying it. Out model search isn’t just a one off – it’s here to stay to prove how gorgeous the shapely figure looks in lingerie – wobbles, bumps and all. It’s not up to us to choose the next Curvy Kate – we want our fans to tell us the girl they want to see modelling the lingerie they’ll be wearing.
“We have found a great mix of models since our launch in 2009. From E to J cups and from size 10 to 18 girls – each and every one brings their own personality to our brand and we’re really looking forward to meeting the next UK winner.”
Curvy Kate bra’s retail from £26 to £29 and are available through Debenhams, Very, Asos, Simply Yours and Figleaves.