British lingerie and corsetry brand Ender Legard has teamed up with UK breast cancer awareness charity CoppaFeel to help raise awareness of the importance for early diagnosis of the disease.
As part of the initiative, the brand will include CoppaFeel fabric labels, reminding women to regularly check themselves for early signs or symptoms of breast cancer, alongside the care instructions for each lingerie garment produced from its new Autumn/Winter 2015/ 16 collection.
Ender Legard’s chief creative Asia Smaga says that the partnership is a great idea that reminds women of the importance of early detection. “What CoppaFeel are doing for breast cancer awareness is truly inspirational. We’re proud to be able to contribute to this important yet easily overlooked opportunity for early detection of breast cancer,” she adds.
Coppafeel founder Kristin Hallenga explains: “#Brahijack is CoppaFeel’s call to action for the lingerie industry. We are really happy to welcome Ender Legard on board with this campaign, helping us to remind as many women as possible to check their boobs, and arming them with information on what to look for.”