A lingerie boutique owner from Greater Manchester is selling up after 25 years in the business, Lingerie Insight has learned.

Penny English of See-Saw Lingerie in Hale is handing over the reins of the store to her friend and colleague Johanna Bolhoven.

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She is planning to move to Dorset for a new adventure early next year. All of her suppliers have been informed.

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See-Saw Lingerie was opened by Penny’s parents and sister in 1991 when she was just 18 years-old.

It had previously sold traditional corsetry for nearly 50 years, but after a major refurbishment, the family began selling bespoke bridal wear and new lingerie brands.

A few years later, bridal wear was replaced with swimwear and nightwear.

Then, 14 years ago, Penny took over the family business to allow her parents to retire.

Commenting on selling the store, she said: “I have loved the lingerie business, but have decided it is time for a change.

“I am delighted to be handing over the reins to a member of staff and good friend, which will allow me to embark on my next adventure when I move to Dorset early next year.”

Bolhoven, a marketing consultant, fashion writer and stylist, said she is delighted to be taking over the management of See-Saw Lingerie.

“I have been fortunate to work for See-Saw and with Penny for the last few years and I have got to know the business very well. When she told me about her plans to move to the South West I knew I couldn’t let the business go to anyone else,” she added.

“I have worked in various areas of the fashion industry for over 20-years and this has included fashion PR and marketing for large department stores and small independent boutiques, fashion buying for independent labels, TV and magazine shoots, fashion shows and style editorials for fashion magazines. I’m also a personal stylist and shopper and regularly talk to my clients about the importance of well-fitting lingerie.

“See-Saw has cultivated a loyal customer base due to the professional friendly service that people find there, and I’m delighted that I am able to help continue the great work Penny and her team are doing.”