Luxury lingerie brand Emma Harris is making its debut at London’s premium intimates event, The Lingerie Edit, this week, with the hope of growing its wholesale customer base.
The British brand, which was founded in Derbyshire in 2008, has mainly been focusing on driving its ecommerce sales and now wants to expand its presence in UK boutiques.
For SS17, Emma Harris continues to explore 1920’s and 30’s elegance. Bold style lines, enthused with Art Deco-inspired design are contrasted with soft gathers and lace inserts.
The well-favoured Tamara collection makes a dramatic return, in a soft hue of blue mist, while the Tiffany collection has been updated in champagne silk. New pieces include a soft bra, thong and suspender.
Emma Harris also showing its anti-ageing eye mask at the Lingerie Edit. The company has teamed up with sister company, Proskins, which specialises in developing intelligent apparel for the fashion and sports sectors, to develop the product.
Proskins’ GOLD beauty garments are made with a 24 karat gold yarn to help with anti-ageing by promoting the increase of hyaluronic acid production in skin cells. This process keeps the skin moisturised.