Emma Harris designs small cup bras for Avariella

Small bust lingerie e-tailer Avariella.co.uk said it has partnered with luxury label Emma Harris to produce AA, A and B cup bras with a “no gaping guarantee”.

To promote the collection, the partners have launched a campaign entitled “Mind the Gap” that focuses on a particular issue many women with small breasts have with bra cups.

“If the cups don’t fit well ‘gaping’ often occurs so we wanted to remedy this by making people aware of Emma Harris’s perfectly-fitting bras,” said Avariella managing director Ash Siddell.

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The no gaping guarantee enables customers who are not satisfied with the Emma Harris line to return a bra in 30 days and receive a full refund and a £15 voucher to spend on any products on offer at Avariella.

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