Emerging lingerie brands given platform to shine

The organisers behind Lingerie Edit have revealed that their forthcoming show will include a new feature aimed at putting the industry’s rising stars under the spotlight.

Called ‘Atelier’, the programme will seek to present the best of the independent lingerie brands that are launching new to the market.

Lingerie Edit is expected to release more details as the show approaches, but confirmed today that visiting buyers will enter an exciting display of up-and-coming design talent, including Beija Flor and Hesper Fox.

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The show takes place on January 11-12 and is held at London’s Savoy Hotel.

By appointment, buyers are invited into the luxurious Abraham Lincoln and Manhattan rooms to browse AW16 collections from the finest edit of lingerie, loungewear and swimwear brands that the UK and international markets have to offer.

The show will be welcoming the usual mix of established mid to high-end commercial and luxury labels including Loveday London, who won the award for ‘Buyer’s Best Brand’, and Maven, who won ‘Press Best Brand’ at the last event. Bluebella, Maison de Papillon, Lascivious and Pure Chemistry will also be exhibiting.



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