Launched in January this year, Rossell England was created by Jo Rossell out of a personal desire to make contemporary cotton and silk underwear and loungewear for women.

Lingerie Insight: Why did you decide to become a lingerie designer?
Jo Rossell: Having designed high-end RTW for 17 years, I decided to focus on underwear; it’s always been an area of great interest to me and I love the challenge of creating a 3D shape that is fit for purpose.

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LI: Where does your brand sit within the UK lingerie market?
JR: More and more women are looking for and investing in high quality underwear that not only looks flattering, but also feels comfortable and feels pure on the body. The brand’s ethos is to offer contemporary, cotton-based, non-wired bras that are finished with the highest craftsmanship.

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LI: How would you describe your first collection?
JR: Contemporary design, natural fibres and supreme comfort are the core values of Rossell underwear. The innovative and graphic lines create structured, wireless support. These were carefully crafted from luxurious Italian cotton, finished with French seams and fine bindings on silk panels.

LI: What is your current price range?
JR: Bras range between £85 and £110 and briefs between £39 and £59.

LI: What are the next steps for your brand?
JR: We are currently introducing loungewear/work-from-home styles, whilst continually building good relationships with our customers via our online store and wholesale clients.