The Else SS13 photo shoot took place in Istanbul's infamous Rumeli Han, which was designed by artists back in 1878 amongst the ancient architecture in the centre of the city. As Else is celebrating its 5th year, Turkish designer Ela Onur wanted to go back to the beginning where it all originated. Pictured is Else's Signature range in coral. The collection is stripped back to the key designs which compose of sophistication, glamour, fit and comfort. The colour palette is natural, and fresh for SS13 in order to keep simplicity and elegance with Vintage Nude, Lavender Grey, Blush, Khaki, Antique White and a splash of vibrant Coral Red. Collections include lingerie and nightwear in the Classic Signature (pictured) silk, sexy mesh Zigzag, ultra feminine Provence and contemporary new fashion designs Lace Tattoo and Mystery. All Else designs are available up to a G cup.