US retailer Anthropologie has taken on new, Istanbulian label Else Lingerie for SS11.
The Provence in Khaki piece, which launched in Anthropologie this week, will be sold both in stores and online.
The lightly padded bra and lacy panty set comes in khaki and features coral trim.
Designer and founder Ela Onur said: "The texture of the lace, the fit and the color combination is very flattering. It Is very feminine, but in the mean time the contrast coral trim gives a contemporary look."
Onur founded Else Lingerie in 2007. Born in Istanbul and raised in Los Angeles, Onur has reportedly had a deep interest in fashion and lingerie since the early years of her childhood. Made in Turkey and sold mostly in the USA, Else launched in the UK, this year.