Elomi Lingerie celebrated the launch of its collections in Debenhams, last week, with a series of in-store events in a number of key UK locations.
For the first time, women will now be able to purchase Elomi lingerie, which is designed specifically for the plus sized and fuller figure, from selected Debenhams department stores.
In order to mark the occasion, Elomi held a fit event at Debenhams Oxford Street, followed by two live Elomi window display events at Debenhams Manchester and Debenhams Glasgow.
The live windows featured a full figured Elomi model to help attract passing shoppers. The brand also organised in store competitions, through which Debenhams customers could win Elomi ‘lingerie goodies’.
Elomi head of marketing Ann Marie Manley said: “Before now, many fuller figured women found lingerie shopping in department stores an impossible task, often commenting that styles and sizes on offer were restricting. We’re delighted that the Elomi collections will now be available in Debenhams and thrilled with the reaction we received during the in store events!”
Providing bras from a C to K cup, 34-46 back as well as matching briefs up to a UK size 26, Elomi’s ranges are specifically designed to support larger cup sizes and feature wide straps with limited stretch to maximize comfort and support as well as side support to help provide the ‘perfect shape’.