Luxury swimwear label Elle-en-Jette featured on last night’s episode of Made in Chelsea on E4.
The brand, which is the brainchild of Made in Chelsea cast member Victoria Baker Harber, is set to enter the market for the SS13 season.
The first episode of Season 3 saw Baker Harber celebrate the brand’s launch with a catwalk show, which was eagerly attended by the show’s appreciative male cast members.
The reality star’s debut collection, Olympia, incorporates a series of one pieces, bikinis and cover ups named after Greek goddesses.
The majority of the collection is monochrome, with black and white being a primary focus. Double bagged edges, rouching and belts have all been introduced to flatter the figure.
On launching the brand, Baker-Harber – who attended the London College of Fashion – told Lingerie Insight: "My target consumer base is fairly broad and versatile, but the consumer will appreciate the elegance and classicalness of the pieces, which are conservative without being too modest.
“The signature print is likely to attract a younger consumer, but the versatility of the collection doesn’t alienate a particular buyer.”