Elite Swim takes on Mimi Holliday

Mimi Holliday Swimwear has appointed Elite Swim as its UK distributer and agent for the forthcoming season.

Elite will now represent the brand in the UK, Ireland and the Channel Islands, showcasing its SS15 swimwear collections at the Lingerie Edit show and London Swimwear Show next month.

Jaqui Copley of Elite Swim commented: “We are absolutely delighted to be working with such a high profile, and prestigious new brand.” At Elite Swim we are passionate about swimwear. With over 10 years experience as agents and distributors, we use our expertise in the swimwear market to bring the most exclusive and beautiful swimwear in the market today.

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“Mimi Holliday is a great addition to our diverse portfolio of brands and we think it offers a different look to our other brands Aguaclara, BAKU, Ginja, Hurley and PHAX,” she added.

Elite Swim’s sister brand Elite Apparel will also be adding Max Holliday underwear to its books to sit alongside WAXX underwear and Cheapo accessories.

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