Elite Swim launches Maria Bonita by PHAX in the UK

Elite Swim has added Columbian brand Maria Bonita by PHAX to its portfolio of swimwear brands.

In order to celebrate the occasion, Elite Swim is holding an exclusive UK launch at the UKFT on November 16, where an ‘elite’ selection of buyers and press will be able to preview the 2013 collection along with champagne and goody bags with gifts from Maria Bonita Swimwear, WAXX Underwear, Soak Luxury Wash and Zara Taylor Jewellery.

Elite Swim, which currently represents brands Aguaclara, Hurley, Baku and Ginja, chose to represent Maria Bonita because it felt there was a gap in the market for a brand with a more competitive price point and therefore a wider target audience.

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Maria Bonita offers a range of swimwear and cover ups aimed at women in the 16 – 45 age group and retailing between £20 – £95.

Its new SS13 collection has been split into three groups based on price point and age group. These include: Multicolour (fresh, fun and young) Divine (contemporary) and Luxury (simple and sophisticated).

The line is inspired by nature and exploring ways of life with the motto ‘Summer Fashion Forever!’. Designs boast a selection of tribal, floral, and animal prints, as well as colour blocks in luxurious fabrics.

The products are modelled by Columbian Melissa Giraldo, who is reportedly renowned for her voluptuous curves.

Click here to view a video of the brand’s 2013 photoshoot.





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