Elena Perminova is new face of Olivia von Halle

Russian model Elena Perminova is the new face of luxury nightwear brand Olivia Von Halle.

The style icon and wife of billionaire Alexander Lebedev has been enlisted to star in the brand’s AW14 campaign.

For the new season, Olivia von Halle has taken inspiration from Tsarist Russia in the early twentieth century, and the opulent prints and colours seen throughout the collection echo Perminova’s style.

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Designer, Olivia von Halle said: “Elena is a beautiful and inspirational woman, with an intriguing past and an extremely exciting future. Her style and confidence make her an amazing ambassador for OvH and we couldn’t be happier to be working with her.”




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