Canadian lingerie company La Vie en Rose is continuing to operate its five retail stores in Egypt, despite increasing levels of civil unrest in the country, reporting that the impact has been minor.
This is despite the Canadian Department of Foreign Affairs and International Trade advising nationals to leave Egypt and organising emergency evacuations.
La Vie en Rose company vice-president (international business development) Luc Poirier claimed the protests were having only a slight impact on operations.
He said: "Communications with the partners is a little more difficult these days and the deliveries are taking a bit longer."
The company has plans to open two more retail outlets in Egypt over the next year.
The US recently ordered all non-essential government personnel and their families to leave Egypt, whereas Germany expanded its travel warning to the entire country, including the Red Sea resort towns.
The British FCO (Foreign & Commonwealth Office) has organised an emergency charter flight for tomorrow to evacuate all nationals who wish to leave the country and has warned passengers holding existing bookings with commercial airlines not to cancel their tickets.
The FCO currently advises against all but essential travel to Cairo, Alexandria, Luxor and Suez.
A FCO spokesperson said: "If you are in other areas of Egypt where there have been disturbances, we recommend you… stay indoors wherever possible. The situation in Sharm el Sheikh is currently being reported as calm. However, the situation across Egypt is unpredictable and may change quickly."