Easter weekend footfall down on last year

The fragility of the high street has been highlighted by low footfall figures for Easter, with shopper numbers declining year-on-year.

Despite competing with one of the coldest Easters on record last year, the weather was not enough to tempt shoppers out to the high street on Good Friday or Easter Saturday, with footfall dropping 8.4% and 10.7% respectively.

However, the last day of the Bank Holiday encouraged people to step out on Monday, and high street footfall was boosted by 10.2%, according to data from Springboard.

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The figures showed that shopping centres fared worst over the weekend, while out-of-town retail parks were the best-performing category.

Springboard Marketing and Insights director Diane Wehrle said: “The results on Friday and Saturday shows people are clearly still very nervous about spending and the recovery is fragile.”

“Easter weekend is the next big trading opportunity for retailers after Christmas and a huge opportunity, but people may have chosen to spend their holiday doing activities other than shopping over the first two days. However, Monday is the last day to enjoy shopping and make a day of it before the bank holiday ends, and calm weather has encouraged people to head out for last minute spending,” she added.

 

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