Dynamic Brands has become the UK distributor for Cristiano Ronaldo’s underwear brand CR7.
Dynamic brands head Andy Burton said the line, which recently launched at Bread & Butter in Berlin, has already experienced a “fantastic response”.
“Bread & Butter was the launch for us and so it is too early to judge sell through, however initial reactions from the retail trade and initial orders are extremely positive and have exceeded our initial expectations,” said Burton.
The brand is keen to work with retailers on creating concept areas in store to promote the brand.
Burton emphasised the strength of the opportunity with the CR7 brand, as Ronaldo has a “worldwide following of over 90 million of social media alone” and his “current fan growth is in excess of 1 million new fans per month!”