Dsquared² launches lingerie and swimwear

Dsquared² and ISA have signed an exclusive licensing agreement for the production and distribution of a new lingerie and swimwear line, created by twin designers Dean and Dan Caten.

Starting in January, the three year license will make its debut with a special preview in the men’s AW13/14 show.

The products will be sold in all Dsquared² monobrand stores, in the most prestigious department stores and in all the best specialty shops.

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Dsquared² co-founders and designers Dean and Dan said: “Our collections have always been characterized by a strong element of seduction that stands halfway between eroticism and exhibitionism. Right from our very first fashion shows, even for the winter collections, we had gorgeous models on the runway or in our advertising campaigns, wearing provocative underwear.

“We love to have fun and cause a stir, being daring is part of our way of life! We decided to collaborate with ISA because it is a great firm that we have always respected and appreciated. We are certain that this partnership will bring great results!”

ISA chief executive Christian Thirty said: “We are delighted that Dsquared² has chosen us for their new license and given us the opportunity to partner with two of the most vivacious and creative designers worldwide. With our development and production expertise and Dean and Dan Caten’s creative talent we are confident that we will be able to conquer many clients around the world”.



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