Drew Barrymore launches lingerie and loungewear collection

American actress, producer and director Drew Barrymore has ventured into the world of intimate apparel, launching a luxury line of lingerie and loungewear.

With retro silhouettes paying homage to Hollywood legends, Dear Drew by Drew Barrymore offers colourful collections in silk and cashmere.

Barrymore has teamed up with US shapewear company Jewel Toned to design and develop the range, which was presented to buyers at Salon International de la Lingerie last month.

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The news comes after the ‘Charlie’s Angels’ star launched her Dear Drew clothing line in October last year.

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The intimates line includes silk bralettes and kimonos; cashmere wraps and joggers; and everyday bralettes and briefs made using lace and a modal/spandex blend.

Manufacturer, Jewel Toned, was launched in January 2014 by former Maidenform executive Rachael McCrary.

The brand also develops worn-to-be-seen shapewear in bold colours.



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