New underwear brand, Drake & Hutch, will showcase its collections at St Andrews’ annual Charity Fashion Show next month.
On February 14, the label will join a selection of the best up-and-coming British brands, alongside established names such as Hackett, to present its new men’s underwear range.
The show, which was made famous by Kate Middleton when she graced the catwalk in 2002, will host more than 1300 guests, including journalists from Vogue, Tatler and the New York Times.
The event will raise money for this year’s nominated charity, the Association for International Cancer Research.
Drake & Hutch was launched in 2010 by Peter George McGuiness. The brand is aimed at the luxury market and is currently stocked in two boutique stores; Boudoir Blush in Winchester and Lollipop in Rossendale.