Downton Abbey drives up sales at Lucile by 48%

Lucile Lingerie has seen it sales increase by 48 percent since the brand’s name was mentioned on popular ITV drama Downton Abbey. The website traffic for the brand has surged by an astonishing 62 percent.

Lucile Lingerie Indiscretions Gown, retailing at £715, has reportedly already sold out, while its £499 Duchess of Warwick short kimono has an extensive waiting list.

Lucile Lingerie was founded by Camilla Blois, the great-great granddaughter of revolutionary 19th century couture designer, Lady Duff Gordon.

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AW12 is the first selling season for the re-vamped label. Blois launched Lucile Lingerie’s two debut collections, ‘The Duchess of Warwick’ and ‘The Queen of Spain’, at The Lingerie Collective in January, 2012.

‘The Duchess of Warwick’ collection encompasses chemises, chiffon knickers and kimonos, available in exquisite black, champagne gold and nude blush. A ‘touch of boudoir extravagance’ is introduced through black lace and ivory silk bras, waspies, suspenders and briefs. The ‘Georgette’ full length gown, which is designed as the ‘stand out’ piece, incorporates a combination of sheer fabric and embroidery.

By contrast, ‘The Queen of Spain’ collection features balcony bras, vintage style high waisted briefs, mini briefs, a lace cup babydoll, bed jackets and a silk halter neck gown. It is dominated by rich red silk, black silk and chiffon, with floral embroidery and rose adornments.





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