Double-digit sales growth lifts LF Intimates

Lingerie brand owners LF Intimates have hailed a “positive” return on their investment this year after reporting double-digit sales growth across their two key business lines.

The company, which owns heritage brands Charnos and Lepel, said it was delighted by the “significant” increase in revenues achieved over the past 12 months.

Lepel sales climbed 23% year-on-year while the Charnos business grew 13%, although the firm did not disclose the value of the sales.

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Sales and marketing director, Peter Cronin, said the company’s investment into research and its ongoing focus on developing the two brand profiles were key drivers behind the growth.

“The company will always uphold good quality and fit at a fair market price. Over the years the brand has developed a reputation of exactly that and we will continue to offer this in the future,” said Cronin, adding that it continues to aim its products at the modern, fashion-conscious woman who wants comfort and support teamed with a subtle approach to on-trend styling.

In terms of Lepel, LFI is looking to build on the core business by developing new styles such as Lexi. It says that its new moulded T-shirt bras have received a “great response”, selling at price-entry levels of £18 and £20. It has also expanded its swim collection.



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