London brand Dora Larsen celebrates lingerie as art

Independent lingerie brand Dora Larsen has launched its latest marketing campaign; ‘Lingerie As Art’.

The London-based label has teamed up with five photographers to explore the different perspectives of lingerie.

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Each artist was given a Dora Larsen set to photograph using their own creative vision. For example, photographer Rosaline Shahnavaz snapped a bra on a bathroom floor using her signature flash camera, while videographer Ceara McEvoy collaborated with friend Jess Woodley on a moody fashion shoot.

All of the photos will be ‘exhibited’ on Dora Larsen’s weekly newsletter and accompanied with an interview, examining the artist’s thoughts behind their work.

Dora Larsen said it aims to push the boundaries with its marketing campaigns in a lingerie world saturated in “hard sell”.

“The brand acknowledges the changing perspectives of the customer in wanting to develop a more personal relationship with brands,” the brand continued.

Dora Larsen was founded by Georgia Larsen, a former lingerie buyer at Topshop, in June 2016.

From pearly pink, to lime, lilac grey, saffron and antique, Dora Larsen is all about colour palettes and the mixing of fine and delicate fabrics: eyelash lace, velvet, tulle, fishnet.

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