Dolci Follie to open pop-up shop in Tokyo

The Notting Hill-based luxury lingerie boutique Dolci Follie will launch a pop-up shop within Tokyo department store, Isetan.

The pop-up will be located in the lingerie department of the Shinjuku branch and will run from December 3-16.

The store, measuring 170ft2, will showcase a range of underwear tailored to the Japanese clientele.

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The collaboration first came about last November, when the Dolci Follie team staged a party in the Tokyo, showcasing its collection of lingerie to the Japanese market.

Dolci Follie owner Simona Walters said: “Ever since opening Dolci Follie in 2011, it has been my dream to have London – Tokyo on our bags. Tokyo is one of my favourite cities and I can’t wait to unleash our collection on the Japanese market.

“The pop-up in Isetan is incredibly exciting and will hopefully take us one step closer to our aim of eventually open a flagship Dolci Follie boutique in Tokyo,” she added.

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