A new luxury lingerie boutique, called Dolci Follie, will open at 28A Hereford Road, Notting Hill from November 10th.
The boutique will house contemporary designs within a ‘lavish’ setting, reminiscent of a Venetian Palazzo.
Offering high end lingerie, loungewear, swimwear and accessories, it will be stocking the likes of Chantal Thomass, RCrescentini, Christies, Fleur of England, Gilda & Pearl, Lascivious, Nichole de Carle, Paolita, Made by Nikki and Yes Master Black Label.
Store founder Simona Walters is a trained accountant, who worked in the travel industry for a number of years.
She said: “I wanted to offer the very best choice of lingerie labels, something exclusive in a friendly and non-intimidating atmosphere. All customers will be treated as VIPs, offered hassle free expert advice and even a glass of bubbly. I want all my customers to feel relaxed and welcome. My aim is for women to wear luscious lingerie on a daily basis so they feel beautiful all the time.”