Dobotex witnesses best-ever Sunday at Moda

Bodywear and socks label, Dobotex, said it witnessed its best Sunday on record at Moda yesterday.

The distributor and manufacturer of Puma lifestyle and Head Sport products, which made its Moda debut in February 2012, said it saw an increase in footfall on previous opening days at the lingerie and swimwear trade show.

“The height of the stand and the amount of bodyforms we have at the stand has been very impactful this time around,” said Dobotex UK customer service supervisor Ariane Pringle, adding that the majority of visitors at the stand were online retailers.

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Moda, which is held at the NEC Birmingham until tomorrow evening, is expected to attract multi-brands and department stores today, as independent retailers head back to work.



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