Puma has launched a new campaign for SS13, called ‘Get Out More.’
The new campaign, which follows follows on from the success of Puma’s A/W 2012 campaign ‘Wash When Dirty’ encourages customers to get outside.
This message is reflected in the new collection, featuring colour graphics and prints inspired by the beauty of nature, and the thrill of outdoor pursuits.
Puma’s bodywear range encompasses styles for men, women and kids.
Men’s boxers now feature an additional colour option, with the new seasonal colour options in a variety of bright tones.
Highlights of the men’s fashion styles include the bird watching boxer, featuring flocks of beautiful birds in-flight.
The women’s fashion styles feature the exotic butterfly print mini short and the flower print hipster, which pays homage to the classic Hawaiian shirt with a contrast orchid line graphic.
The socks range also has an updated colour pallet for SS13, including lighter spring options of contrast colour details.