DOBOTEX, the developer, producer, and distributor of Puma lifestyle products, will be showcasing its Puma branded Spring/Summer 2013 range at the upcoming MODA fair in August.
This follows the brand’s ‘outstanding’ debut MODA show, in February, 2012, which reportedly generated a high level of interest from specialist independents.
The brand’s products will be exhibited within the same sustainable stand that was used at DOBOTEX’s debut MODA show, last season.
This stand is designed to underpin Puma’s mission in ‘becoming the most desirable and sustainable sports lifestyle company’.
DOBOTEX marketing manager Ariane Pringle said: “We are delighted to be presenting our new range at the Spring/Summer 13 MODA fair and looking forward in building on our success at the last show by seeking to draw increased interest from the trade.”
She added: “Our ambition is to build greater retail awareness for the Puma branded range of socks and underwear and we see MODA as an ideal platform to substantially broaden our distribution base and extend our market penetration.”