DMU students wow industry bosses with designs

Students of De Montfort University’s (DMU) Contour Fashion degree have wowed leading lingerie industry bosses with design ideas which are to go on display at an international show.

The second year students on the BA (Hons) Contour Fashion course at DMU in Leicester have won prizes courtesy of component manufacturers, Fildan Accessories, for their designs incorporating the company’s new hook and eye fastening technology.

A selection of the students’ work will now be shown at Intimate Asia in Hong Kong and the winning designs manufactured as garments for show on the Fildan Accessories stand at international lingerie show, Interfiliere Hong Kong – Mode Lingerie, in March 2011.

Story continues below

Course leader Gillian Proctor, senior lecturer Rachel Toner, and technical lecturer David Morris were responsible for overseeing the design brief, the outcome of which contributes to the students’ degree assessments.

Fildan Accessories manufactures plastic fasteners and small components. It recently developed a new metal-free hook and eye fastening made from a combination of injected and microfiber elements.

Company owner Gerhard Fildan said: “It was great to meet all the professionals and teachers at DMU and a pleasure to meet in person so many committed and active students, who joined our competition, and to see that the university and their Contour Fashion course are driving forwards."

The students were challenged with a competition brief to design and create innovative applications for Fildan’s patented Butterly Hook and Eye closing system. It is the first real alternative to the metal hook and eye components developed by the lingerie industry for over a century.

The three winning designs put forward by DMU students encompassed a wide range of applications from lingerie and swimwear, to maternity apparel and footwear.

Winning first prize for her ‘Mama Amore Maternity and Nursing Range’ designs was Sarah Cordery, 19, from Ipswich, who utilised Fildan’s component as part of her supportive maternity creations  ‘offering modern styling and exciting prints, whilst fulfilling the practical requirements of a nursing bra for new mothers.’

Sarah said: “My design incorporated unique aspects, and due to the versatile yet structurally sound design, the bra could be graded up to plus sizes, something also not catered for in feminine nursing wear.”

Sarah won an Apple MacBook, which was presented to her at DMU by the owners of Fildan Accessories.The two runners up, Elena Felby and Hannah Thomas, were each awarded an Apple ipad for their ‘excellent answers’ to the brief.

Company owners Gerhard and Mary Fildan considered the standard of work completed by the whole group to be so high that a further four students were awarded with Special Commendation certificates.





Related posts